A Next.js storefront rebuild that cut checkout time in half for a DTC home goods brand.
Page load times over 4 seconds and a five-step checkout were costing Northfield real conversions during their busiest season.
We rebuilt the storefront on Next.js with server-rendered product pages, cut checkout to two steps, and launched a Google Ads campaign tied to the new conversion tracking.
+38%
Checkout completion rate
1.2s (from 4.1s)
Page load time
+64%
Organic traffic, 90 days